How To Build Your Iced Tea Business

Oct 25, 2016

Fast, profitable and delicious: those are my first thoughts about iced tea programs for cafes. At a cost of only about $.10/serving, iced teas produce some of the highest profit margins for a café. So why do I find many cafes aren’t implementing a consistent iced tea program?

Fast, profitable and delicious: those are my first thoughts about iced tea programs for cafes. At a cost of only about $.10/serving, iced teas produce some of the highest profit margins for a café. So why do I find many cafes aren’t implementing a consistent iced tea program?

The most common barrier I’ve heard described by cafes is that they lack an easy method to brew iced tea. Two Leaves and a Bud Tea Company strives to demystify iced tea brewing with our 1-oz filter packs.

  • Self-contained filter packs yield one gallon of tea per brew.
  • No special equipment is needed.
  • They make steeping iced tea consistent in both flavor and cost – much more than steeping loose tea or using multiple tea sachets!
  • Seven delicious flavors available:

Organic Classic Black
Organic Peach’s Peach Black
Organic Tropical Green
Alpine Berry Herbal
Organic Tart Berry Herbal
Organic Tart Meyer Lemon Herbal
Organic Tart Blood Orange Herbal

With the brew method resolved, the next challenge is how you present the iced tea to your customers. There are endless ideas for this, but here are a few:

#1 – Have an iced tea flavor-of-the-day during the summer months, or create a signature flavor for your café.

  • List the flavor on a sandwich sign or menu board. 
  • Rotate between any of our seven tasty flavors.
  • Use our Organic Classic Black tea as a base and add 1-2 syrup pumps of:

Raspberry
Peach
Pomegranate
Blackberry
Chai Tea
Ginger
Passion Fruit
Watermelon
Mango
Hibiscus
Cranberry
Cinnamon
Lemon
Mint
Honeydew
Mojito

  • Pair a sandwich item with iced tea or iced coffee for a special price. 

#2 – Put an Arnold Palmer (aka “half and half”) on your menu.

  • Offer our Organic Classic Black tea + lemonade.
  • For a twist, combine Alpine Berry (“Alpine Palmer,” perhaps?) or Organic Tart Berry with lemonade – a caffeine-free option.
  • Our Organic Peach black tea also pairs well with lemonade.

#3 – Don’t miss out on the green tea craze.

  • Green tea continues to reap media attention for its health properties. 
  • Two Leaves Organic Tropical Green Iced Tea is super refreshing. It’s like a holiday for your taste buds!

#4 – Provide kid friendly options.

  • Herbal, naturally caffeine-free iced teas are great options for children.
  • Parents will love a tea that is free of artificial ingredients and sugars. Alpine Berry Alpine Berry is hibiscus based, so it steeps up a bright red color children love.
  • Pair it with a treat at a special price to entice customers to try it. 

#5 – Accessorize your tea.

  • Simple garnishes add appeal. 

Lemon
Berries
Mint
Melon balls
Peach slice
Ice cubes with mint or berries inside

#6 – Train your team to sell iced tea.

  • Barista and staff education is key to selling any product, as barista recommendations can increase the average ticket.
  • If your barista knows the Alpine Berry is a great kid option, they can recommend it to the person buying themselves a latte with two children in tow.
  • Encourage your baristas to experiment with iced tea flavor combos and recipes. 

Now you that you have delicious, fresh, iced tea steeped and listed on the menu, how do you serve the iced tea?  The tea can be served in a few ways, depending on your location’s space and traffic. Here are some tips:

  • Dispensers for self-service can be found in sizes ranging from half-gallon to five-gallons, although 3-gallon units are the most common size I see at self-service stations.
  • Make sure you have enough iced tea brewed to get you through lunch without having to steep more.
  • Attractive dispensers can be found to match a variety of decors. Pinterest is filled with ideas!
  • If space is limited or self-service isn’t for your shop, keep iced tea dispensers, carafes or pitchers behind the counter.
  • If you go through 3 gallons or more daily, it is likely worth investing in a 3-gallon iced tea brewer. (We can help you with that!) The profits from a single case of iced tea will pay off the brewer – usually within a month!

Would you like to try a gallon sample of any of our delicious iced tea flavors? We’d be thrilled to hook you up. Contact us for samples at info@twoleavestea.com.